For nearly 60 years, we’ve honed a methodology that provides an innovative perspective into the promotional marketing and merchandising supply chain – synchronizing POP activity, integrating all elements of the supply chain and optimizing retail execution for our clients. We design solutions for promotionally driven companies across multiple industries with a focus in retail and consumer packaged goods.
Our clients are companies with an extensive brand portfolio. With each brand having tens to hundreds of items per promotional cycle, numerous stakeholders and frequent changes, developing and executing retail promotions can be challenging. Include an ever-changing marketing landscape, increased workload and fewer resources to get the job done, it’s easy to feel overwhelmed. We provide expertise so our clients can stay focused on strategy, growth and winning.
The Madden Promise guarantees a total process improvement that becomes more robust as a client’s engagement with us grows.
Our integrated methodology enables clients to have more time to focus on brand strategies and growth opportunities in order to improve efficiency, execution and drive results in-store.
Our team provides process discipline, manages timelines and suppliers and handles administrative tasks. This enables you to remain focused on brand strategy and growth.
Our centralized studio translates your agencies’ master artwork into final production-ready files, providing the consistency to optimize your supply chain and ensure brand integrity.
The combination of our internal production capabilities and global network of suppliers gives you the speed and flexibility to produce cost-effective POP materials.
Time spent in our clients’ stores, with their distributors and sales force provides the insights we use to create distribution solutions that improve day-one execution.
Our solutions are fully integrated into the promotional supply chain, allowing you to enter the market faster and more efficiently than ever before.