About the same time I started the business, I noticed a guy opening a little ham and egg place nearby on Clark Street. This owner had a whole ham on display in the window just sitting there. When a customer ordered ham and eggs, he’d go over and slice off some of the ham. If someone came in and ordered a ham sandwich, he’d walk over and slice off a piece, and so on. I realized it was going to take him a little while to go through that entire ham, so I said to myself, “I wonder if I’ll last as long as the ham.” I thought it was a worthy goal to last longer than a ham. Well, a couple of weeks went by and I was still hanging on and so was the ham. A couple of months went by and there it was, that same ham sitting in the window only now it was a bit smaller. Several months later, I encountered the same ham in the window. By this time, it had shrunk even more. From that point on, I made the executive decision to never go into that restaurant and order anything with ham in it! Anyway, he went out of business and I survived the ham.
Madden got its start offering traditional printing services to a broad range of clients. In the early ‘90s, we strategically and philosophically changed our business plan. The new mission: become our clients’ most valued business partner in the management of their Point-of-Purchase (POP) supply chain. Today, our client base continues to expand and thrive. We currently help manage, produce and distribute effective POP to a wide variety of industries, from beer, wine and spirits to retail to consumer packaged goods.
There’s a lot at stake when developing an effective POP or merchandising program. That’s why before Madden even begins working with clients, we make a point to understand their overall business goals. Once we have a clear idea of the client’s goals and target audience, we’re able to deliver on their marketing and merchandising needs. It’s a proven methodology that worked when we started it over 25 years ago, and it still works today.
The Madden Promise guarantees a total process improvement that becomes more robust as a client’s engagement with us grows. With our Client Services team at the helm, increased efficiency, vastly improved execution and reduced complexity come together to ensure proven results. Our stake is the Madden Promise. We stand behind what we do every single day.
Our goal is to attract and retain the most qualified candidates. People who care about making a difference as much as we do. We foster relationships through company-sponsored activities, workplace improvements and employee recognition.