Ensuring that your program is delivered on-time and as it was intended at retail is crucial. After all, no one wants to have the best POP that no one ever saw. But the steps that must be taken to ensure successful day-one execution can be overlooked, or worse yet, taken into account too late in the process. Variables such as store formats, ease of set-up and communication, among others, when not considered can lead to waste and missed opportunities.
Executional success comes down to having the appropriate materials and quantities at the right place and the right time – plain and simple. That’s why we spend time in your stores working with your distributors and sales force to understand the challenges of executing promotional marketing programs. Our logistics and distribution teams work closely with key stakeholders to develop store and distributor profiles to reduce waste and are involved in item development to ensure that materials can be set up easily and efficiently.
The insights we gain are used to create distribution solutions that deliver accuracy, predictability and simplicity. This enables you to efficiently and effectively execute your programs, giving you the control and visibility necessary to succeed.
Our integrated methodology enables clients to focus on brand strategies and growth opportunities in order to improve efficiency, execution and drive results in-store.
See how Logistics & Distribution is integrated into The Madden MethodSM.