Management, Production, & Logistics Experts
making complex promotional marketing and merchandising simple
A METHODOLOGY THAT DELIVERS
For nearly 60 years, we’ve honed a methodology that provides an innovative perspective into the promotional marketing and merchandising supply chain – synchronizing POP activity, integrating all elements of the supply chain, and optimizing retail execution for our clients. We design solutions for promotionally driven companies across multiple industries, specializing in retail and consumer packaged goods.
Our clients are companies with extensive brand portfolios. With each brand having tens to hundreds of items per promotional cycle, numerous stakeholders and frequent changes, developing and executing retail promotions is a challenge. When you include an ever-changing marketing landscape, increased workload, and fewer resources to get the job done, it’s easy to feel overwhelmed. We provide insight and expertise so our clients can stay focused on strategy, execution, and growth.
The Madden Promise guarantees a total process improvement that becomes more robust as a client’s engagement with us grows.
The Madden MethodSM Delivers
Our experience and expertise uncover hidden insight to unlock growth.
Our integrated methodology enables clients to have more time to focus on brand strategies and growth opportunities that improve efficiency, execution and drive results in-store.
Our account experts provide process discipline, manage timelines, and take administrative tasks off our clients’ desks. This enables them to remain focused on innovation, strategy, and growth.
Our production studio translates your agencies’ master artwork into final production-ready files, ensuring the right agencies are working on the right projects.
Print & Procurement
Our sophisticated sourcing strategy to volume leverage creates access to innovation and lowers cost structures than most clients can command independently.
Logistics & Distribution
Our expertise and dedication to understanding the needs of channel partners creates opportunities to reduce inventories, reduce freight instances, and help clients hedge against the tightening freight market.
Our systems are fully integrated into the promotional supply chain, enabling greater insight into operational performance and return on marketing investment.