Firestone Walker Partners with Madden for Superior Promotion Execution

Madden, a leader in promotional marketing and merchandising execution, is pleased to announce the addition of Firestone Walker Brewing Company to its client roster. Firestone Walker is one of the largest craft brewers in America whose brands include 805, Luponic Distortion, Firestone Lager and Union Jack.

Madden has developed a unique way of helping craft breweries grow through better promotional execution. When coupled with advanced logistics strategies, its approach creates value for companies such as Firestone Walker by enabling its teams to focus on marketing, sales, and distributor service. Moving the burdens of marketing execution off their desks frees them up to unlock growth,” said Reuben Katz, Madden’s EVP, head of sales.

As part of a multi-year agreement, Madden will deliver an integrated promotional supply chain for POS, displays, and branded merchandise. Dedicated account service and creative support will simplify planning and project management while procurement, advanced logistics and customer service will simplify execution. This integrated approach enables Firestone Walker to drive incremental marketing activity, efficiently, while improving service levels to their distributors.

“We liked Madden’s approach to learning about our business. As we’ve grown over the last three years, the situation with point of sale and promotional fulfillment wasn’t sustainable in its current form. By partnering with Madden, we’re able to increase visibility, buying power, improved logistics and flexibility that we didn’t have previously. The team at Madden has helped us better understand the opportunities in front of us. The ability to tap into their technology platform will make a big difference in our ability to increase our visibility at retail going forward” said David Macon, Firestone Walker’s Vice President of Sales and Marketing.

About Madden
Madden has been providing strategic solutions for promotionally driven retailers and consumer packaged goods companies for more than 60 years, developing new ways to bring products to market faster, helping clients be bolder and achieve meaningful growth. They’ve honed a methodology that provides an innovative perspective into the promotional marketing and merchandising supply chain. For more information, visit online at or contact headquarters at 630-787-2200.

About Firestone Walker Brewing Company
Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker Brewing Company is a pioneering regional craft brewery located on the coast of California. Their state-of-the-art brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. Our Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers. In 2015, we combined with another family-owned brewery, Duvel Moortgat, to help pave the way for our next 20 years and beyond. With deep roots in the Central Coast, we employ numerous sustainable practices that reflect our commitment to the local community and landscape. For more information, visit and

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