In The News
Duvel USA Partners with Madden for Superior Promotion Execution
Tuesday June 12, 2018
Madden, a leader in promotional marketing and merchandising supply chain management, is pleased to announce the addition of Duvel USA to their client roster. According to the Brewers’ Association, Duvel USA is one of the largest craft brewers in America and includes U.S. based Boulevard Brewing Company and Brewery Ommegang as well as Belgian imports Duvel, Brasserie d’Achouffe and Liefmans. “Madden has a unique position in beverage alcohol promotional marketing. This expertise creates value for Duvel USA by enabling their marketing teams to focus on innovation and customer experience and their sales teams to focus on sales and distributor service. That’s a recipe for sustainable growth,” said Reuben Katz, Madden’s EVP, head of sales. As part of a multi-year agreement, Madden will deliver an integrated promotional supply chain for POS, displays, and branded merchandise. Dedicated account service and creative support will simplify planning and project management while sophisticated procurement, logistics and customer service will simplify execution. This integrated approach enables Duvel USA to drive incremental marketing activity, efficiently, while improving service levels to their distributors. “Madden’s unique approach to customer engagement, coupled with their experience in our category and their focus on total cost of ownership, is helping us to transform how we go to market with promotional materials. The Madden Method will help us build a platform for growth that will scale with our ambitions,” said Natalie Gershon, Boulevard Brewing Company’s vice president of marketing. About Duvel Moortgat Duvel Moortgat is an independent company with a family of high-end craft breweries in the United States and Europe, including Boulevard Brewing Co. in Kansas City, MO, Brewery Ommegang in Cooperstown, NY, Firestone Walker Brewing Co. in Paso Robles, CA; Duvel, Brasserie D’Achouffe, Liefmans, Vedett and Maredsous in Belgium and Brewery Bernard in the Czech Republic.