Miller Geniune Draft

It's Miller Time

Live Event Promotional Products

Introduced nationally in 1986, Miller Genuine Draft offers a fresh-from-the-tap taste through its patented “cold-filtered four times” brewing process. While MGD has a solid reputation as America’s best draft beer in a bottle, they needed assistance raising brand awareness in the nightclubs of their European markets. Madden rose to the challenge by developing, producing and distributing high-end POP that was easily visible in nightclub settings. Our eye-catching POP produced illuminating results, elevating the target consumer’s perception of MGD and helping the brand compete on the global stage.