Pabst Brewing Co.
Old Tankard Ale Tap Handle
Back in the 1930s, ‘40s and ‘50s, Old Tankard was one of America’s top-selling ales. In 2016, Pabst Brewing Company dug up its original recipe and decided to sell the classic ale on draft. First, they needed us to come up with a unique tap handle design that lived up to its swashbuckler personality. Up against a tight production timeline to meet the beer’s release date, we rolled up our puffy sleeves and designed a tap handle that encompassed the brand’s main elements – a metal sword, wood sword handles, urethane with metallic paint topped with an actual metal tankard. Now beer enthusiasts can raise their tankard and celebrate the return of Old Tankard Ale.