Redd's Apple Ale

Pick Differently

Retail Product Display

Redd’s Apple Ale, owned by Miller Brewing Company, is crisp like an apple but brewed like a beer. The client requested that we create a highly recognizable display that was as bright and refreshing as the brand. They also wanted the display to be adjustable with the ability to hide extra pieces when it got smaller. After careful planning, we developed, produced and distributed a life-size apple display that stood out from the competition and encouraged shoppers to “pick differently”. Needless to say, we made the ripe call. Our efforts to develop a quality display with a cost-effective supplier helped save Redd’s Apple Ale bushels of money 25% versus other supplier ideas. GOLD AWARD WINNER – 2016 Design of the Times